Maha has been engaged with Happy Baby since 2016, where the project started in the capital Rabat. She is passionate about community work and social entrepreneurship. In 2014, she started a social venture aiming to empower disadvantaged women by providing them with business opportunities in the domestic field. She met Happy Baby lead designer Cansu Akarsu at a conference, which is how she got involved with the Happy Baby project.

Traditional baby carrying is widespread in Morocco and often women experience the same challenges as were identified by Happy Baby in rural Uganda. Traditional baby carrying methods are associated with womanhood and most fathers do not feel comfortable practicing this method, especially in public. Moreover, breastfeeding is very common especially within traditional families, but also some modern ones as it is highly recommended in Moroccan culture and in the religion as well. The Happy Baby project hopes to strengthen this existing culture by educating on the bonding benefits between parent and infant and by providing an ergonomic and affordable carrier to the community.

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