Sustainable Livelihood

Happy Baby aims to create a sustainable production and sales mechanism by empowering local women to become entrepreneurs of Happy Baby. This program includes trainings on how to produce the Happy Baby Carrier, how to do quality control, how to spread knowledge on the benefits of baby carrying and how to run a business on selling the carriers in a community. The trainings were initially run by Happy Baby team traveling to project sites, and now we have local certified trainers in Ghana and Uganda who are able to replicate this system and conduct trainings in the new project sites.

Sales of Happy Baby Carriers are locally organized. In order to make a carrier available for families at all levels of income, alternative purchase methods such as installments and buy-one-gift-one programs are being used in different implementation sites.


Project Cycle

Project cycle:
Local ownership is very important in the Happy Baby project. We believe in local capacity building and projects that can sustain themselves and be independent of external funding – once the below project cycle is terminated.

  • The feasibility Phase, where a grant will be provided to assist the PL in researching strategies and determining specific communities to partner with in establishing a network of Ambassador Families. These families are asked to test the feasibility and lifestyle improvement by the use of the baby carrier and give feedback on the potential interest from their community to promote these benefits.This is also the phase where educational programs should be established.
  • The Development Phase, where the ¬†fabrication of the baby carriers should be underway and initial network of families/communities/partner organizations i.e.; such as health clinics, community centers, other NGOs, market networks should be in place.
  • Maturity Phase, where all the knowledge and project effort is put into creating a sustainable business venture.

Sales of Happy Baby Carriers are locally organized. In order to make a carrier available for families at all levels of income, alternative purchase methods such as installments and buy-one-gift-one programs are being used in different implementation sites.